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Anomoly
Anomoly is a brand concept that transcends the traditional notions of consumerism, exposing the hidden pitfalls of capitalist-driven commodity fetishism while empowering bold and ethically conscious individuals to purchase more sustainably. The concept explores themes of brutalism, obsession and aggression, whilst adopting a tongue-in-cheek tone of voice to both soften the brand, and enlighten to a collective purpose. It begs us to pay attention, consider our actions and get a little kinky for saving the planet.
